How & Why They Created and Built The #1 Parenting Channel on YouTube
NEW YORK, NEW YORK, USA, September 17, 2018 /EINPresswire.com/ — Co-Founders Elle Walker & Meg Reskinoff will tell the story of What’s Up Moms success, at the 14th Annual M2Moms® – The Marketing to Moms Conference, Oct. 2 & 3, NYC. What’s Up Moms is the #1 parenting channel on YouTube with over 2.2 million subscribers and 60 million views per month. M2Moms® is designed to help brand marketing executives improve their overall results with today’s moms.
According to Walker and Resnikoff, the question that led them to start What’s Up Moms was, “In a world where there were a million videos on how to apply mascara, why were there none on how to fly with a toddler?” During their session at M2Moms® they’ll discuss how they’ve succeeded, with very little budget, in forging connections with millions of moms – even when large corporations with budgets to match have fallen short.
“I’m sure Elle and Meg’s session will be an eye-opener for all the marketers in the audience who would love to build that kind of connection with today’s moms for their brands. It’s definitely ‘don’t miss’ for every exec who markets to moms,” said M2Moms® producer Nan McCann. “It’s a great example why M2Moms® is so important to attend. M2Moms® is packed with sessions on everything from experiential marketing to location-based mom tech and all the latest research and techniques. It’s structured to help brands improve and evolve their marketing efforts in a rapidly changing communications environment.”
“That’s why every year M2Moms® is attended by a comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, Procter & Gamble, Wyeth and Coca-Cola,” according to McCann. “M2Moms® attendance typically sells out.”
The 2018 M2Moms® proudly supports Save the Children. Sponsors include: Presenting Sponsor: Google; Associate Sponsors: AARP, What’s Up Moms, WongDoody; Showcase Sponsors: GfK, Fosina Marketing Group, Sylvan Learning, MOPS International, Famifi, Destination Maternity, BabyPage, Ask Patty, Strottman, Hillside & Knox, Foursquare, PlayWell TEKnology, Response Media, GreyHealth Group, Raising Dragons, Marketing to Mums, Smarty Pants, Kids II, The Motherhood and Simon Property Group. Media Sponsor: MomTrends Media. Video Content Resource Sponsor: Snippies.
For M2Moms® information: www.m2moms.com or 860.724.2649 x13. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
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Source: EIN Presswire